BUSN310

This course focuses on managing the marketing research process, which provides information to drive business decision-making. It emphasizes an understanding of the theoretical foundations and applications of research design, data collection methods, and data analysis techniques. Learning experiences involve planning and implementing quantitative and qualitative primary research, case study analysis, and team presentations based on data collection experiences. Prerequisite: BUSN 225 with a grade of C- or better and COLL 150